Important Privacy Notice

To use this Service, you are required to provide your name and email address. We will also automatically collect the following information from your device: language settings, IP address, time zone, device model, device settings, operating system, internet service provider, mobile operator, hardware identifier, and other unique identification codes (such as IDFA, AAID). We collect these data for the purposes of providing the Service, analyzing user usage, and monitoring advertising effectiveness.

To optimize our services and deliver advertisements, we use third-party tools. Accordingly, we may process data with the solutions provided by service providers including Amplitude, Google, Meta, Firebase, Hotjar, Intercom, TikTok, Pinterest, Snapchat, and Tableau. Some of the data will be stored and hosted on the servers of these third parties. Leveraging these capabilities, we are able to:

(1) analyze various user behaviors (such as user purchase frequency, browsing content, etc.);

(2) Launch and conduct statistics on advertisements, and deliver them to targeted specific groups, such as users who have already made purchases.

If you place an order or purchase services on our website, we will ask you to provide your email address to fulfill the order.

Please read the complete privacy policy below for more details on data processing (Part 3), your data privacy rights (Part 6), and information about the data controller (Part 1). If you have any questions, you can contact us by sending an email to flipnovel@outlook.com.


Privacy Policy

This Privacy Policy explains: when you use the FlipNovel mobile application (hereinafter referred to as the "App"), the official website https://flip-novel.com/ (hereinafter referred to as the "Site") and the products and services provided based on the two (the App, Site and services are collectively referred to as the "Service"), what personal information we collect and how we handle such personal information.

By using this Service, you confirm that:(1) You have read, understood and agree to this Privacy Policy;(2) You are at least 16 years of age (if you are under 16, your guardian shall read and agree to this Policy on your behalf). If you do not agree to this Policy, or fail to meet the above conditions, you must not use this Service, and you shall meanwhile:(a) Contact us to apply for deletion of your data;(b) Uninstall this Application from your device, log out of the website and refrain from accessing or using it;(c) Cancel all active subscriptions and orders.

GDPR: General Data Protection Regulation, which refers to Regulation (EU) 2016/679 issued by the European Parliament and the Council on 27 April 2016, governing the processing of personal data of natural persons and the free movement of such data. EEA: European Economic Area, covering current EU member states and member states of the European Free Trade Association; for the purposes of this policy, the European Economic Area includes the United Kingdom. Processing (in relation to personal data): includes activities such as collection, storage, and disclosure to third parties. CCPA: California Consumer Privacy Act (2018).

Table of Contents

  1. Personal Data Controller
  2. Categories of Personal Data We Collect
  3. Purposes for Processing Your Personal Data
  4. Legal basis for processing personal data (EEA users only)
  5. With which entities do we share your personal data?
  6. How to Exercise Your Privacy Rights
  7. Age Limit
  8. Cross-border transfer
  9. Revision of the Privacy Policy
  10. US State Privacy Notices
  11. Data Retention Period
  12. Contact Us

1. Personal Data Controller

The personal data controller is FlipNovel. We are responsible for processing your personal data in connection with this Service.

2. Categories of Personal Data We Collect

We collect data that you actively submit (such as your email address); we may also obtain your data from third parties (for example, when you log in via Facebook or Google accounts); concurrently, we automatically collect device and behavioral data (such as your IP address).

2.1 Data Provided by You on Your Own Initiative

If you place an order on our website, we will ask you to provide an email address for account creation and sending payment-related information; you may also voluntarily provide your email address when contacting our customer service.

2.2 Data provided to us by third-party synchronization

2.3 Automatically Collected Data

2.3.1 Source Channel Data We record which redirect channel you used to access our service (i. e., the app or web page where you clicked the advertisement).

2.3.2 Device and Network-related Data Collected from the device: language settings, IP address, time zone, device model, device settings, operating system, network service provider, carrier, hardware identifier; and we also record the advertisements you click on and browse within this Service, as well as the advertisement redirect links.

2.3.3 Usage Behavior Data We record your interactions with this Service, including page browsing, features used, content viewed, usage frequency, online duration, purchase records, etc.

2.3.4 Advertising Identifiers When you access applications or websites on a mobile device, we may collect the Apple Advertising Identifier (IDFA), Identifier for Vendors (IDFV), or Google Advertising ID (AAID), depending on your device system. You can reset the advertising identifier in your mobile system settings, an operation that is outside of our control.

2.3.5 Transaction Data When you make a payment within the Service, your bank card information is submitted directly to a third-party payment service provider, and we do not collect or store the full bank card number. However, we receive transaction-related data, including transaction time, amount, and payment method type.

2.3.6 Cookie (Cookie File) A Cookie is a small text file stored on a user's device for recording information, which is divided into session cookies and persistent cookies:

Cookies are mainly used to automatically identify you during your next visit, and some form history information can be automatically filled in. Cookie data is stored on your device, and most cookies are only retained for a short period.

3. Purposes for processing your personal data

We process your personal information for the following purposes:

3.1 Provision of the Service

to ensure your smooth use of the Service, and to investigate and resolve faults and technical issues; for example, creating an account for you via your email address.

3.2 Provide customer support

Handle your technical inquiries, business inquiries and other proactive communications initiated by you; we will send notifications and emails to inform you of service status, security reminders, payment information, user agreements or updates to this Privacy Policy.

3.3 Communicate with you regarding service-related information

Push notifications and email alerts, including service updates and feature announcements. You can disable push notifications in your phone's system settings; an unsubscribe link is provided at the bottom of marketing emails to cancel email subscriptions. These messaging tools will record your interactions such as the time you open a message and clicks on links.

3.4 Research and analyze your usage of this Service

Help us understand business, operation and maintenance, optimization, iteration, and product planning; conduct statistical analysis, test and optimize product solutions, and grasp the usage habits of different user groups. We will iterate services based on analysis results. For example, if the click-through rate of a certain category of stories is low, we will optimize or delist this category. Tools used:

3.5 Send Marketing Information

Used for marketing campaign pushes, including notifications of promotional activities, new features, and new products; capable of displaying advertisements within the service and sending marketing emails. You can click the unsubscribe link at the bottom of marketing emails to stop receiving them. We use Reteno to deliver personalized message pushes, including in-app messages, push notifications, emails, and SMS. Please refer to the Reteno Privacy Policy for details.

3.6 Personalized Ad Delivery

We and our partners use your data to tailor ads and deliver them to you at the right time. For example, if you have visited a website or installed an app, you may see our ads in your Facebook feed.

How to Disable Personalized Ad

You can also opt out of interest-based advertising through industry alliance links:

Browser side: You can also modify your browser settings to refuse cookies; the entry for browser cookie settings is generally located in the Options / Preferences menu. Google supports turning off Google Personalized Ad and opting out of Google Analytics data collection; The advertising channels we use, including Facebook Pixel, Facebook Ads Manager, Google Ads, Google Tag Manager, TikTok Ads + TikTok Pixel, Pinterest Ads, Twitter Ads, and Snapchat Ads Platform, all allow you to manage your ad preferences and opt out of targeted advertising within the settings of the respective platform.

3.7 Payment and Refund Processing

This Service offers paid content/subscriptions, with deductions processed via third-party payment service providers. We do not store bank card information ourselves, and such information is submitted directly to payment channels. Payment partners: Solidgate Payment Gateway, Stripe, PayPal; RevenueCat: manages In App Purchases and subscriptions, collects purchase events, subscription status and transaction records for rights management, revenue statistics and user consumption analysis;RevenueCat does not store sensitive card numbers. Transactions are completed through app stores such as the App Store and Google Play, in compliance with the RevenueCat Privacy Policy.

3.8 User Agreement Enforcement and Anti-Fraud Risk Control

Use personal data to ensure the performance of the agreement, identify and prevent fraud; provide information to law enforcement agencies when necessary (especially in the scenario of agreement disputes).

3.9 Comply with statutory requirements

When required by law, we process, use, and transfer data to relevant parties, such as when law enforcement agencies request data in accordance with the law.

4. Legal basis for processing personal data (EEA users only)

This Article corresponds to the various uses set out in Part 3:

4.1 Your consent: for the purpose of sending marketing communications; you may withdraw your consent at any time via the unsubscribe link in the email.

4.2 Performance of the contract between you and us: provision of services, personalized experience, account management, customer service communication, service notifications, payment processing.

4.3 Legitimate interests (other than those that take precedence over your rights):

If your privacy rights override our legitimate interests, we will cease processing on that basis.

4.4 Performance of Statutory Obligations: When required by mandatory legal provisions.

5. With whom do we share your personal data

We will share information with third parties to have them assist us in operating, providing, optimizing, integrating, customizing, maintaining and promoting our services. We may share certain personal data, and the details regarding the purposes and recipients of such sharing are specified in this Privacy Policy Section 3. The main types of third parties with whom we share information include:

5.1 Service Provider

We will share personal data with third parties entrusted to provide services or conduct business on our behalf in accordance with our own instructions. The types of service providers with which information may be shared are as follows:

5.2 Law enforcement agencies and other public authorities

We may use and disclose personal data to enforce the Terms of Service, to protect the rights, privacy, security or property of us, our affiliates, you or other parties, or to respond to inquiries from courts, law enforcement agencies, regulatory agencies, other government and public authorities, or to make disclosures in other circumstances as required by law.

5.3 Third Parties in M&A Scenarios

In the course of business development, we may sell or acquire assets or business segments. In such transactions, user information typically constitutes one of the transferred business assets. We may also share such information with affiliated entities (such as parent companies and subsidiaries), and transfer relevant information in the event of corporate transactions (including business sales, divestitures, mergers, and asset sales) or bankruptcy (a scenario with low probability).

6. How to exercise your privacy rights

To enable you to take control of your personal data, you have the following rights:

Supplementary Statement for Users in the European Economic Area (EEA)

If you reside in the European Economic Area, in addition to the aforementioned rights, you are also entitled to the following:

1. Right to lodge a complaint with a supervisory authority: While we would prefer that you contact us directly to address any concerns in the first instance, you have the right to file a complaint with a competent data protection supervisory authority, typically the authority of the EU member state where you reside, work, or where the alleged infringement took place.

2. Right to data portability: If you wish to obtain your personal data in a machine-readable format, you may submit an application in the manner set out below.

To exercise any of the aforementioned privacy rights, please send an email to: flipnovel@outlook.com

7. Age Limit

We will not knowingly process the personal data of individuals under the age of 16. If you notice that a user under the age of 16 has submitted personal information to us, please contact us.

8. Cross-border transfer

To provide the services stipulated in the "User Terms of Service" and achieve the purposes stated in this Privacy Policy, we may transfer personal data to countries other than the original country where the data was collected. If the data protection regulations of the destination country are inconsistent with those of your country of residence, we will implement dedicated safeguard measures.

Special Note: If we transfer personal data originating from the European Economic Area to countries with an inadequate level of data protection, we will rely on one of the following legal bases:(i) the standard contractual clauses approved by the European Commission (click here for details);(ii) the adequacy decisions adopted by the European Commission regarding specific countries (click here for details).

9. Privacy Policy Revision

We may revise this Privacy Policy from time to time. If we make material changes to the policy, we will notify you via practicable means such as email, and you may review the revised Privacy Policy. Your continued access to and use of the Services after the changes take effect signifies your acceptance of and agreement to comply with the updated version of the Privacy Policy.

10. US State Privacy Notices

Scope of Application

If you reside in a state that has enacted consumer privacy laws, the provisions in this section shall apply to you. This US State Privacy Notice is a supplementary document to the Privacy Policy, which discloses the information required by the laws of the states including California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia. This Notice is intended to complement the Privacy Policy to ensure compliance with state regulations, and covers the collection, use, and sharing of personal information on our websites, mobile apps, and other online and offline services (collectively referred to as the "Services"). For residents of California, this document also serves as the California Collection Notice.

The definition of "personal information" varies slightly across state regulations, and generally refers to information that can directly or indirectly identify, relate to, describe, or be correlated to a specific consumer or household.

10.1 Categories and purposes of collection of the personal information we collect

Category Examples of personal information under this category Purpose of Collection
Identification Information Email address, phone number 1. Provide and maintain services, including account registration, identity verification, and access permission management; 2. Deliver and count advertisements; 3. Communicate with users, including customer support, service updates, and marketing promotion push notifications.
Sensitive Information When processing sensitive personal information as defined by state privacy laws (such as account login credentials and account access credentials), we will only process such information within the scope permitted by law and will not infer your personal characteristics based on such data. 1. Provide and maintain services, including account registration, identity verification, and access permission management; 2. Safeguard the security of your account
Business Information Purchase records; all information you provide when communicating with customer service (including feedback, complaints, etc.) 1. Provide and maintain services, including account registration and identity verification; 2. Optimize user experience through personalized content, recommendations and service customization; 3. Deliver and conduct statistics on advertisements; 4. Process payments, subscriptions and transaction orders; 5. Data Analysis and research for product iteration and service optimization
Geographic Location Information IP Address, Country/Region of Origin 1. Provide and maintain services, including account registration, identity verification, and access permission management; 2. Optimize user experience through personalized content, recommendations, and service customization
Internet / Electronic Network Activity Information Information related to consumers' interactions with websites, apps and advertisements (usage data) 1. Optimize user experience through personalized content, recommendations and service customization; 2. Deliver and track advertisements; 3. Process payments, subscriptions and transaction orders; 4. Conduct Data Analysis and research for product iteration and service optimization
Inferred information derived from the above information We will generate inferred content based on data, but this is only used to determine the functions you use frequently, and will not be used to infer other personal characteristics. Optimize user experience through personalized content, recommendations and customized services

For more details on the purposes of data processing and the third parties with whom data is shared, please refer to Sections 3 and 5 of this Privacy Policy. We also process de-identified data to ensure that it cannot be reasonably traced back to you; we commit to retaining and using de-identified data responsibly, and will not attempt to re-identify such data unless required by law.

10.2 What personal information do we share

Privacy laws in states such as California require us to disclose the categories of personal information shared with third parties for business purposes during the past 12 months. During this period, all categories of personal information listed in the table above may be disclosed externally for business purposes. For example: we share IP addresses and Device ID with service providers for crash monitoring and reporting.

Residents of certain US states have the right to opt out of the sharing of their personal information with third parties (a practice that may be defined as "sale/sharing" under state privacy laws, even in the absence of an actual monetary transaction). If you reside in such a state and wish to restrict the external disclosure of your personal information for advertising and marketing scenarios, please refer to Section 10.4. For details on the categories of third parties with which data is shared, please refer to Sections 3 and 5 of this Privacy Policy.

10.3 Privacy Rights Granted to You Under State Law

Privacy laws in certain US states grant local residents specific rights related to personal information, and you may enjoy the following rights:

Rights Description
Right to be informed You have the right to access information: the categories of personal information we collect, the sources of the information, the purposes of collection and sharing, the categories of personal information we sell, the categories of third parties that receive the data, and the categories of information disclosed for business purposes in the 12 months prior to your request
Right of access You have the right to apply for access to the specific personal information belonging to you that we collected within the 12 months prior to your submission of the application.
right to deletion You have the right to request deletion of your personal information collected by us. We will do so within a commercially reasonable range and comply with applicable laws; in some scenarios, we need to retain some information based on legitimate business needs or legal mandatory requirements
Right to Rectification You have the right to apply for the correction of inaccurate personal information we hold.
Right to Opt Out of Sale, Sharing, and Targeted Advertising You may opt out of certain scenarios involving the use of personal information, including: • the "sale" or "sharing" of personal information as defined under state privacy laws • the use of your personal information for targeted advertising
Right to Data Portability You may apply to obtain a copy of your personal data in a structured, exportable format.
Right to be free from discrimination You will not be subject to discriminatory treatment when exercising your privacy rights
Right to withdraw consent You have the right to withdraw your consent to data collection and sharing in applicable scenarios.
Restrict the right to use sensitive personal information Some states allow you to restrict the service provider's use of sensitive personal information. To submit a request, please send an email to flipnovel@outlook.com with the subject line: Limit the Use of Sensitive Personal Information, and we will process it in accordance with the law.

To exercise the above rights, please send an email to our customer service email at flipnovel@outlook.com .

Identity Verification

To ensure that we properly process your rights request, we need to verify your identity. Depending on the type of request, the verification materials may include your email address, subscription purchase time, last active time, account creation time, or other service usage data that can reasonably prove you are the account holder; if necessary, we will ask you to provide additional identity verification materials.

Right to Appeal

If we deny your application, you have the right to appeal that decision. You may contact us to state your concerns; if you are dissatisfied with the appeal outcome, you may further escalate the matter to the office of the attorney general in the state where you reside.

Authorized Agent

If you are an authorized agent acting on behalf of a consumer, you may submit requests for opt-out, access, deletion, or correction on their behalf. If you are submitting a request on behalf of a California resident, you may be required to provide proof of authorization:

personal information retention

We will retain the aforementioned categories of personal information for a reasonable period of time necessary to achieve the purposes stated in this notice, except where a longer retention period is required or permitted by law. In most cases, we need to retain all or part of the personal information to comply with legal obligations, resolve disputes, enforce agreements, prevent fraud or illegal activities, or meet other business needs.

10.4 Sale, Sharing, and Targeted Advertising

The privacy laws in certain states of the US define "sale" broadly, which covers sharing information for targeted advertising activities via cookies, pixels, and similar tracking technologies. We do not sell personal information for the purpose of receiving monetary consideration. However, when you visit our websites, we and our advertising partners collect device data and behavioral data through tracking technologies, and such conduct may be deemed as a "sale" or "sharing" under state laws even if no financial transaction is involved. We will not knowingly use the personal information of individuals under the age of 18 to conduct sale, sharing or targeted advertising activities.

Data Sharing Details Table:

Categories of personal information disclosed to the public Categories of third parties receiving data
Identification information (anonymous Cookie ID, IP address; if an account exists, includes the hashed email address) Internet/electronic network activity information (links you click on our website, pages you visit, and interaction behaviors with our services) Business information (e. g., whether you subscribe to paid services) AD Network Social Platform

Exit Right

You may send an email to flipnovel@outlook.com to apply to opt out of the sale and sharing of your data, as well as targeted advertising. Your opt-out settings will only take effect on the current device and browser; you will need to resubmit your opt-out request after switching devices, clearing cookies, or changing browsers.

11. Data Retention

We will store your personal data for a reasonable period of time necessary to achieve the purposes stated in this Privacy Policy (including providing services to you). At the same time, we will also retain and use personal data as necessary to comply with legal obligations, resolve disputes, and enforce agreements.

12. Contact Us

You may contact us at any time for details of this Privacy Policy and its historical versions. If you have any questions related to your account or personal data, please send an email to flipnovel@outlook.com .